Brixton Gin

Challenge 

Brixton Gin required labels that would not only differentiate their gin and vodka ranges, but also reflect the eclectic and creative spirit of Brixton. 

The labels needed to balance whimsy and modernity to stay true to the brand's urban-meets-heritage aesthetic. Precise colour matching was essential to maintain consistency across the company's product line, particularly in its new vodka range. 

The team at Brixton Gin needed help to ensure the vodka and gin bottles stood out from one another, all while retaining the same aesthetic spirit that makes their gin labels so special. 

Solution 

Work on the vodka bottles was inspired by Brixton’s creative energy; our team meticulously matched shades of blue to create a cohesive yet distinct look from the gin’s red-theme design.  

To guarantee our reimagined colours matched Brixton Gin's creative vision, we went through a few rounds of press proofing to ensure the colours were perfect. To accomplish this, we produced several A3 sheets of digital prints (Our Press Proof Service) for them to approve, allowing the team to assess and refine colours before full production. 

This mock-up provided a near-exact representation print of the final product (we feel it’s incredibly important to maintain a fully transparent process!), meaning that the Brixton Gin team knew exactly what their vodka labels would look like well before the final print.

Results 

Brixton Gin called the vodka label project a ‘huge success’, with the new colours managing to capture Brixton’s vibrant cultural identity, ensuring that both ranges stand out on shelves and in bars. 

Consistent colours and striking visuals – perfect for Brixton Gin’s vibrant brand.