We can make sure your product labels stand out by embossing areas to create depth, light and movement. Advances in embossing technology mean this technique can be used in myriad ways to lure the eye.
To create embossed labels, we use die casts to raise parts of a design above the rest. The result makes lettering or imagery stand out, helping to catch the customer’s eye. Embossing can be used to add tactile appeal and highlight particular parts of a label.
You might use embossing to make your logo or brand name stand out on a label, or to give an entire label greater impact.
Traditional single-level embossing raises parts of a label to the same height, for example by embossing lettering. Technological advances have now made multi-level embossing possible: a label is embossed to different heights to help create texture and interest.
Dies are made from magnesium or copper for single-level embossing, or from brass for multi-level embossing and long single-level print runs.
Embossing is a time-honoured craft that takes experience and expertise to perfect. To get it right, you need an understanding of how paper responds to pressure and a strong, crisp design that makes the most of this technique.
As you would expect, embossed labels are slightly more expensive due to the skilled work, bespoke die casts and weightier paper stock involved. For this reason, embossing is associated with luxury and quality.
What could embossing bring to your brand? Premier Labels can help you develop a design
that consumers will want to reach out and touch.
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Premier Labels
Unit 4, Riverway Industrial
Estate
Old Portsmouth Road
Guildford, Surrey GU3 1LZ