We can make sure your product labels stand out by embossing areas to create depth, light and movement. Advances in embossing technology mean this technique can be used in myriad ways to lure the eye.
Traditional single-level embossing raises parts of a label to the same height, for example by embossing lettering. Technological advances have now made multi-level embossing possible: a label is embossed to different heights to help create texture and interest.
Dies are made from magnesium or copper for single-level embossing, or from brass for multi-level embossing and long single-level print runs.
Embossing is a time-honoured craft that takes experience and expertise to perfect. To get it right, you need an understanding of how paper responds to pressure and a strong, crisp design that makes the most of this technique.
As you would expect, embossed labels are slightly more expensive due to the skilled work, bespoke die casts and weightier paper stock involved. For this reason, embossing is associated with luxury and quality.
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