NFC tag manufacturers | NFC smart labels

Connect with your modern-day customers

Today’s consumers expect to have information at their fingertips. We're seasoned NFT tag manufacturers. NFC (Near Field Communication) Smart Labels deliver engagement and communication with a single tap of a smartphone.

How do NFC Tags work?

NFC tags communicate with smart devices using radio waves. The labels contain a tiny chip, antennae and storage. When a smart device is tapped on the label, information is instantly passed to the device. It’s the same technology used for tap-to-pay apps such as Apple Pay and Google Pay.

The technology uses minimal phone battery and is already familiar to shoppers through phone payment systems. Smart labels help to engage customers with a brand and produce an enjoyable experience.

What can you do with NFC Smart Labels?

Smart labels are a great way to link customers to information they might want to access, but which you do not wish to include on your main label. For example, you could use NFC for time-limited promotions, or to link to recipes and social media campaigns. The labels can link to pages with video and audio to help boost brand engagement.

The beauty of NFC is that you can adjust the material a customer sees in real time. You could use this to comment on a particular sport event, or develop a seasonal campaign linked to Christmas or summer. Labels also make competitions and prize draws easy and provide you with valuable marketing data.

Other uses for NFC Smart Labels

There are many non-customer facing applications for NFC Smart Labels. They can be used to help with product control by recording whether they have been exposed to unsuitable temperatures. Labels can also be used for inventory tracking.

NFC Smart Labels help to improve customer confidence, as they can be used to confirm if a product has been tampered with. They are also hard to counterfeit, making them a useful protection for luxury brands in the fight against fake goods.

Premier Labels can help you engage customers

Smart labels are a versatile and exciting development in product labelling that can help customers engage more with your brand and develop greater loyalty. At Premier Labels, we know how to design, code and produce labels that your customers will love.

This form of technology helps to bridge the gap between online and in-store customer experience. Talk to us about how it could help you.

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What are NFC tags?

You can call them smart tags, info tags or, in this case, NFC tags, but their basic architecture is similar to RFID tags. They both have a bit of storage memory, along with a radio chip attached to an antenna.

The only real difference is that NFC tags are formatted to be used with NFC systems. And they're small enough and cheap enough to integrate into all sorts of products, including product labels.

NFC tags are passive, meaning they don't have any power source. Instead, they literally draw power from the device that reads them, thanks to magnetic induction. When a reader gets close enough to a tag, it energises it and transfers data from that tag.

What is an NFC tag reader?

NFC readers are the active components in NFC transactions. They have the ability to read and write tags, and can communicate directly with other devices. Readers are used in smartphones and other portable devices for payment services and a multitude of other applications.

How do I use NFC tags?

A product label manufacturer can integrate NFC (Near Field Communication) tags into labels for various innovative and practical purposes, enhancing both the consumer experience and the functionality of the product. Here’s how they might use NFC tags:

Product Authentication:
NFC tags can be used to combat counterfeiting. By embedding an NFC tag in a product label, manufacturers can provide a secure way to authenticate the product's legitimacy. Consumers can simply tap the label with their NFC-enabled smartphone to verify if the product is genuine.

Consumer Engagement:
NFC tags can be programmed to link to digital content such as product details, user manuals, instructional videos, or promotional materials. This enhances customer engagement by providing interactive experiences and additional value beyond the physical product.

Brand Storytelling:
Manufacturers can use NFC tags to share the brand's story or additional information about the product, such as its origin, the materials used, or the people behind the product. This can be particularly effective for products where brand identity and transparency are important selling points.

Enhanced User Instructions:
For products requiring assembly or specific usage instructions, NFC tags can link to digital instruction manuals or tutorial videos, providing a more user-friendly alternative to traditional paper instructions.

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