Duplex Labels

Print your designs and information on both sides of the label, creating a truly dynamic and unique effect for your bottles.

What are duplex labels?

Duplex labels are double-sided labels that can display information on both the front and back surfaces. The material of choice is laminated to a printed Clear PP Material, creating a double-sided label which is visible through clear/glass containers. Unlike regular labels that typically have printing on one side, duplex labels maximise the use of space, often being used to either create mesmerising effects or to display additional instructions or regulatory information.

Make your product stand out with unique duplex designs

While duplex labels are often used for cosmetics or regulatory reasons, you can also use duplex labels to create incredible effects (especially effective if you sell clear spirits!).

The liquid in bottles can even be cleverly used to amplify duplex designs, creating a label design that will truly mesmerise anyone walking past your products.

Duplex labels for luxury products

Share the history of your brand, offer exclusive content to people who take a closer look, include luxury finishes on both sides of the label, or keep your front-facing design clean and free of clutter.

There are so many uses for duplex labels – if you’re not sure how best to use them, give our friendly team a shout and let’s talk through some ideas together!

Explore Duplex Label Products

Kromanti Rum

Success Story

We helped the team at Kromanti Rum bring their bottle to life through using textured matte paper that was printed black and embossed, resulting in a metallic labels finish.

“The re-production of our label is really all or more than we could have wished for. Feedback from our customers has been amazing, so thanks to Premier Labels for getting the label absolutely perfect.”

Sue Bearcroft
Director - The Cornish Spirits Drink Company Ltd

“Their service is quick and reliable and I am so pleased I worked with them to relaunch my brand. I would highly recommend using Premier Labels. I will definitely continue to use them in the future.”

Naomi Cardy
Business Owner - Homes With Nomes

“Working with Premier Labels has been a fantastic experience. Their ordering process is seamless, communication is excellent, and the quality of their labels is top-notch. They offer a diverse range of products, making the entire ordering and design process hassle-free."

Martha Garbe - Director at Basalt Distillery

“We are so delighted with the labels provided by Premier Labels for our wine and gin bottles. The quality of label is great and the whole team, from design through to invoicing, is absolutely great. Very friendly and professional service which I highly recommend."

Caroline - Naturally Terlingham

“Working with Premier has been a pleasure - efficient, pragmatic and open minded - what's not to love?"

Alex John - CEO at Nicholson

FAQs

How can duplex labels enhance the visual appeal of my product?

Duplex labels allow for creative use of both sides of the label, enabling intricate designs and hidden details that add depth to your branding. For example, you can use the front for a clean, minimalist look while incorporating patterns, artwork, or storytelling elements on the reverse. This dual-layer approach creates a sense of sophistication and engagement that’s perfect for premium products.

What types of products benefit most from duplex labels for aesthetic purposes?

Duplex labels work exceptionally well for products that aim to stand out in competitive markets. These include:

Luxury beverages: Wine, spirits, and craft beers can use duplex labels for tasting notes, origin stories, or pairing suggestions.
High-end cosmetics: Include elegant branding on the front and application instructions or benefits on the back.
Specialty foods: Use duplex labels for serving ideas, recipes, or farm-to-table details.
Boutique products: Artisanal candles, perfumes, and gourmet chocolates can elevate their packaging with layered designs.

How does the duplex label printing process work?

Duplex labels are printed on both sides of a single material. Using advanced printing techniques, the front design is created with primary branding elements, while the reverse side can be customised with secondary information or creative artwork. The printing process ensures that the designs are sharp, vibrant, and perfectly aligned, offering a seamless finish for both sides.

Can duplex labels support multiple design finishes?

Yes, duplex labels can incorporate various finishes to enhance their aesthetic appeal. You can use gloss or matte varnishes, embossing, debossing, or foil accents on either or both sides. This flexibility allows for unique combinations, such as a glossy front with metallic text and a textured, matte reverse, to create a multi-sensory experience.

Are duplex labels suitable for eco-conscious brands?

Absolutely. Duplex labels can help eco-conscious brands reduce packaging waste by consolidating information onto a single label rather than using additional inserts or secondary packaging. They can also be printed on sustainable or recycled materials, making them a stylish and environmentally friendly choice for premium products.

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Maximise the use of space with duplex labels