Whether you want a textured feel for your product label, or you require a glossy finish, varnishing may be exactly what you’re after!
What is spot varnishing?
With spot varnishing, varnish is applied to specific areas of a label, rather than covering the entire surface. It is produced via rotary flexo plate transfer.
This is perfect for creating a striking contrast between the varnished sections and the rest of the label, helping make your logos, text or graphics stand out with a unique finish. Create a dynamic interplay between varnished and non-varnished surfaces and draw the eyes of potential customers.
Great for cosmetics, perfumes and high-end food and drink products.
What is tactile varnishing?
Tactile varnishing (also known as raised varnishing or high-build varnishing) is used to create a premium, textured feel for product labels. This is generally printed via a rotary or flatbed mesh silk screen system.
To achieve the desired effect, a thicker layer of varnish is applied to the label, resulting in a raised, textured and highly tactile finish. This tactility lends itself to high-quality products where touch is just as important as how it looks. Raised details give the impression of high-quality craftsmanship, and are often used to enhance the perceived value of wine bottles, spirits, and gourmet food packaging.
Which style of varnishing is right for me?
If your goal is to make your product feel as luxurious as possible, choose tactile varnishing.
If you prefer a subtle, yet impactful design, we recommend spot varnishing, as this allows you to create contrast and draw attention to specific areas without overwhelming the entire look.
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