Every business owner is aware that great packaging is invaluable to the sale of their products.
If you manufacture spirits, wine or beer, you might believe that your options are limited because all your packaging consists of is a simple label.
After all, it’s hard to compete for potential customers when each bottle is stacked side by side in stores. So what is it that makes a customer choose to lift one bottle from the shelf over another?
In this article we cover what you need to include on your alcoholic drink labels and the many designs and features available to embellish your product and make your brand stand out from the crowd.
Before we get to the fun stuff, we need to talk about regulations, so let’s begin!