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Our three-step approach to label design

When it comes to label design, some of our customers don’t know where to start – while others have artwork ready to print.

At Premier Labels, our services include supporting customers with their graphic design for labels, no matter what stage they’ve reached in the design process. Let us explain our three-step approach.

The importance of great graphic design for labels

First, let’s take a quick look at why you need graphic design. Your products speak for themselves, right? Wrong!

As new technology allows more start-ups to enter the business world, you have to do something to make your product stand apart from those of your competitors. Great graphic design does just that.

It enables customers to recognise your products at a glance, improving their brand loyalty. It lends your products an air of luxury, quality, or fun – whatever image you want your brand to project. It allows you to target your product at certain demographic groups. And, of course, it also lets you provide crucial information in an accessible, engaging way.

In fact, research suggests that design-driven companies outperform the S&P Index of leading firms by more than 200%.

So, how can Premier Labels help you with your graphic design for labels?

1. Artwork re-touching

If you’ve already created or commissioned your design, we’d be delighted to make it a reality for you.

Just send us your artwork – we can accept a variety of formats. We’ll let you know if any tweaks are needed, perhaps to bring out the colours or alter the size of the text to fit the label you’ve chosen. We will also offer advice on which printing processes and materials will suit your designs the best.

Once agreed with you, we can make these minor changes ourselves – there’s no need for you to return to your designer.

2. Label design from existing brand identity

Perhaps you’ve already invested in a distinct brand identity? Now you need product labels to match the look of your website or store, so your customers recognise your products instantly.

You don’t have to commission a new design. At Premier Labels, we have our own design gurus who can create visually appealing labels that faithfully follow your rules on colour palette, font, images and so on.

Simply supply us with your brand guidelines and chat through some concepts with us. Our designers will then come up with some fabulous drafts to transform the look of your products. They’ll use their expert knowledge of the label printing process to ensure a stunning finished product.

3. Full brand design

This is where our creative team gets really excited! Rather than fit label design to an established look, they can work with you on creating your entire visual brand identity.

That means an in-depth exploration of what drives you as a brand and who your audiences are, as well as what message you want to send with your products.

With those core values in place, our designers can develop a look that tells the world what your business is all about. That brand identity should then be used across all your marketing, from your website to your invoices – including, of course, your labels.

Think that font size or image placement doesn’t really matter, or that quality alone will sell your products? Think again.

One piece of research suggests that consistent brand identity across all platforms increases revenue by up to 23%. Colour alone improves customers’ brand recognition by up to 80%.

Get in touch with Premier Labels today

At Premier Labels, we use over 30 years' experience to help businesses to create the high-quality labels that their brands deserve. We’d love to unleash our creativity to help your products stand out in a crowded marketplace while staying true to your brand identity.

Our graphic design team are on hand to help create your dream labels.

If you've got any questions, or would like to chat with a specialist member of our team, get in touch today. We're on hand to discuss how custom designed labels could make a difference to your unique brand.

Alternatively, give us a call on 01483 423424, or email us at

Want to read more? Try this article that's all about the benefits of embossed label designs.

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