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Discover how using embossed printing techniques for your labels can bring your branding to life and boost the shelf presence of your product.
As a business owner, you might find that your product labels, not your product, are letting you down. If your labels look dull and uninspiring, it's time to redesign.
Go and browse the aisles of your local store. As you scan the shelves, you'll find row upon row of products displayed with flat, ordinary labels.
However, some will catch your eye. We're willing to bet they have one thing in common: embossed features. It’s not just vibrant colours and imagery that sets a product label apart, it’s the way the design jumps off the shelf.
But how is it done?
Embossing is a printing technique that enables you to add texture and depth to the key features of your label design, such as your lettering, logo or imagery, bringing them to life.
In this blog, we explore how the embossing technique can take your label design to the next level, boosting the shelf presence of your product and ultimately the performance of your brand.
What are embossed labels and how are they made?
Label embossing is a distinctive printing technique that creates raised designs on labels, giving them a three-dimensional effect.
This is achieved by pressing a specific pattern into the label material, such as your logo or emblem. During the printing process, a bespoke diecast is pressed against the high-quality paper stock to create the design.
Embossing is a technique that can be used alone, but it can also be combined with hot foil stamping for an even more striking effect. This involves pressing metallised foils onto the label, highlighting the embossed parts of the design.
What is the effect of using embossing in your label design
Embossing is a technique that requires experience and expertise to achieve. Due to the bespoke die casts and heavier paper stock required, it can also be more expensive to produce in comparison to flat label designs. This gives the perception of a higher quality product.
Whether it's a sleek, minimalist design with a touch of raised gloss for a modern aesthetic or an ornate, vintage-inspired label with intricate embossed patterns, this craftsmanship and attention to detail leaves a lasting impression and makes customers feel like they’re buying something special.
Is embossing right for your brand?
Ultimately, it depends on the product and the brand aesthetic you are trying to achieve.
Embossed labels can add a touch of sophistication to your products, but they are more expensive to produce. However, this investment can pay off in the long run, even for products sold in large quantities.
A superior-looking product can attract more customers and help establish a strong brand identity. Many brands find it beneficial to invest in embossed labelling for their products to create a lasting impression.
Boost your shelf presence with embossed labels from Premier Labels
At Premier Labels, we have over 30 years of experience helping businesses (like yours!) to create high-quality labels worthy of their products.
We understand the importance of making your brand stand out on the shelf. With our expertise in label design and printing techniques, we can help you leave a lasting impression.
To find out more about our services, get in touch with a member of our team today.
