Catching customers’ eyes with metallic labelling
So, what’s so special about metallic labels?
Perhaps most importantly, they’re shiny. We may joke about humans being magpies at heart, but there’s an element of truth to it. Shiny objects catch the light and stand out from competitors’ products on the shelf.
Have a look next time you're out at the shops. Take note of the labels that catch your eye the most, chances are they're the ones that catch the light!
Not only this, but we associate anything shiny with luxury. Even foil can remind our subconscious of gold and silver, feeding our magpie brains.
While such links are learned, it’s well known that even babies are also attracted to shiny objects. One scientific study found that humans’ attraction to a gleaming surface is innate, because it reminds us of that life-giving force: water.
So, a metallic label might suggest a product that’s not only luxurious, but also essential. In short, a customer magnet.
Or, how about pewter? This tin-based alloy is naturally an attractive silver-grey that really spells quality. You can metallise it in different colours, such as gold or even pink, to make your products stand out further.
Good quality tin is an alternative, and is highly prized for its adaptability. No matter what surface your product has, a tin label is likely to adhere well, combining both functionality and good looks, adding a touch of refinement that's sure to appeal to your target audience.
Check out this label we made for Kromanti Rum, using delightful metallic foiled lettering to help their branding pop.
Cost effective alternatives to heavily embossed metal labels
At Premier Labels, we’ve developed our own production method that’s far more cost-effective than alternatives.
What does this mean in practise?
Our method allows us to effectively create the pewter label look with a price point which makes it viable for larger quantities.
For years, premium metallic labels have been prohibitively expensive. We're on a mission to change this.
If your budget doesn’t stretch to Premium embossed metal labels, our economical alternatives use label materials such as metallised paper or PP which can be printed with inks in either mono or full colour.
This means that we can reliably replicate the effect of the Premium Pewter and Tin labels at significantly lower cost.
These lower-cost materials can also be embossed to create raised, stand-out areas. Bear in mind that stiffer materials such as aluminium and paper hold embossed designs far better than PP, although not as well as the premium pewter and tin.
We recommend the cost-effective alternatives should your budget be limited, but you can't beat the real deal for both effect and impact!
Metallic labels from Premier Labels
At Premier Labels, we create bespoke labels to suit your brand and products. We specialised in labels that are as stylish as they are functional, creating designs using metals, embossing, smart tech, unique swing tags, or any combination you'd like!
If you've got any questions, or would like to chat with a specialist member of our team, get in touch today. We're on hand to discuss your unique requirements.
Alternatively, give us a call on 01483 423424, or email us at firstname.lastname@example.org
Want to read more? Try this article all about embossed labels!