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Producing a luxurious feel of the final product was critical for the brand to be positioned as a desired and premium product.
This was achieved through using textured matte paper that was printed black and then foiled with an embossed finish.
Throughout the label printing process, Premier Labels were heavily involved with Kromanti, providing samples to ensure that they had the full scope and a tactile insight into the end-to-end process that Premier offered.
The main challenge that needed overcoming was conducting the process through a global pandemic. Premier kept in constant contact to keep the process moving forward efficiently and effectively.
“During our conversations with Premier Labels, their experience of paper choice and printing treatments combined seamlessly with our vision to create a great label that tells our customers the story of Kromanti Rum through the eyes, the fingertips and of course the taste. I highly recommend them.”
Cashain David CEO & Rum Architect
Premier Labels
Unit 4, Riverway Industrial
Estate
Old Portsmouth Road
Guildford, Surrey GU3 1LZ