.png)
Stand out this holiday season with custom labels that capture the festive magic and reflect your brand’s story.
Think about the last time you shopped for gifts during the holiday season. What drew your eye first? Was it the shimmer of metallic foiling, the festive pop of red and gold, or perhaps a whimsical design?
The holiday season is the perfect opportunity to create bespoke packaging to make your product stand out.
Whether you're releasing a limited-edition holiday wine, creating a gift-worthy version of your bestseller, or adding a touch of seasonal charm to your labels, a well-designed festive label can make your product irresistible.
In this blog, we share tips for creating standout seasonal designs and show how custom designs from Premier Labels can bring your ideas to life.
Why create festive wine labels
The holiday season brings a flurry of excitement and festive energy, but it also means your product faces fierce competition on crowded shelves. With an abundance of gold, glitter, and eye-catching packaging everywhere, it's crucial to ensure your wine stands out.
A well-designed festive label can be the difference between a bottle that blends in and one that catches the eye of shoppers looking for that perfect gift.
Customers are drawn to what feels special, unique, and timely, and a classy gold finish or festive colour palette can transform your wine from a standard bottle into a must-have gift of the season.
Design tips for festive wine labels
When it comes to designing festive wine labels, it's all about balance: capturing the magic of the season while staying true to your brand. Whether it's destined for the kitchen counter of a festive party or tucked underneath the Christmas tree, an eye-catching design can make your product feel like the perfect gift.
Here are some design elements you may want to consider to spruce up your labels for the holiday season:
Use seasonal colours
Think about the colours of the holidays: rich reds, forest greens, and shimmering silvers and golds. Pairing these with metallic foils or glittering finishes can instantly evoke a festive feel that draws customers in.
Add festive motifs
Adding simple seasonal motifs like snowflakes, sprigs of holly or mistletoe, or even subtle winter landscapes can help create a subtle festive aesthetic. Placed next to a logo or product photo, these design elements can easily align with your brand identity to maintain consistency.
Experiment with textures and finishes
Techniques like embossing or metallic foiling not only add a luxurious look, but they also create a tactile experience that attracts customers to interact with your product. From the shimmer of gold foil catching the light to the feel or raised lettering, these design and printing processes require expert craftsmanship, making your product exude quality.
Tailor designs to align with your product
Whether your bottles are destined for the elegant tables of fine dining experiences or cosy gift exchanges and laid-back holiday gatherings, your labels need to align with the expectations of your target market.
For premium wines served in upscale settings, consider designs that convey sophistication, such as minimalist layouts and rich colours like deep burgundy or gold.
On the other hand, casual wines aimed at relaxed celebrations might benefit from fun, approachable designs, such as bright, cheerful colours and whimsical illustrations.
Incorporating these design elements ensures your wine stands out, making it feel like a premium choice for both gifting and celebrating during the holidays.
How Premier Labels can help
At Premier Labels, we understand that designing a holiday label is about more than just aesthetics; it’s about capturing the festive spirit while seamlessly reflecting your brand’s unique story.
Whether you’re looking to create a limited-edition masterpiece or give your existing design a festive makeover for the holidays, our team has the tools and expertise to bring your seasonal vision to life. Our extensive range of design and printing capabilities include:
- Embossing and engraving
- Metallic foiling
- Matte or gloss finishes
- NFC labels and tags
Make your wine bottles shine brighter this holiday season with Premier Labels. Get in touch with our team today to discuss your project.
