How to Enhance Your Products with Custom Embossed Labels

When walking down the wines and spirits aisle in your local store, shelves packed with countless bottles, what makes you stop and reach for one bottle over another? 

Product differentiation is crucial for making your product more appealing in an overcrowded market. Unique branding and label design are key to making your product stand out above all other options. 

Your label is often the first point of contact with potential customers. It's an opportunity to incorporate various innovative design elements and printing techniques that reflect the unique qualities of your brand and beverage to convey your story and make a lasting impression. 

Embossing is one of the most effective printing techniques for boosting shelf presence and bringing your label design to life.

This blog explores how you can use embossing for various label design elements to set your product apart in a sea of competitors.

What are embossed labels?

Embossing is a printing technique that involves pressing designs into label materials such as high-quality paper, card stock, fabric and metal. This raises prominent parts of your design, such as your lettering, logo or imagery, to give it a 3D effect, making it stand out from the rest of the label. 

This technique requires expertise and an understanding of die-making and materials. It creates an impression of quality and luxury, making buyers want to choose it over your competitors' products. 

While embossing adds to your product's visual appeal, it is also highly tactile. An embossed label is intriguing and invites customers to inspect your product. Research shows that tactility is important when attracting potential buyers because touching products in stores increases our sense of ownership. Holding a bottle of wine or spirit, we can easily imagine it sitting on our kitchen table at home.

What are the benefits of using custom embossed labels?

Eye-catching and versatile designs

While the label design you have in mind for your product may be intriguing, using various elements to hint at your brand story and your product's unique qualities, once your bottles are positioned alongside your competitors, your bottle will blend in with a sea of flat labels. 

Embossing, however, has the power to take your product packaging to the next level. It adds depth and dimension to bring your label design forward so that it jumps from the shelves. This eye-catching feature is enough to draw attention away from other products and earn your product a place in customers' shopping baskets. 

Another advantage of embossing is it can be combined with other design and printing techniques, such as foiling and matte and gloss varnishes and inks. 

While embossing makes label designs tactile, using coloured metal foils, such as gold and silver, helps further highlight elements such as your logo. Gold and silver foiling also adds to a sense of luxury and quality if you want to convey your beverage as a premium product.

Enhance brand identity

Embossing key brand elements like lettering, logos, and imagery ensures they are memorable and instantly recognisable. The tactile nature of embossing also creates a sensory connection, helping embed these elements into your customers' minds.

Why choose Premier Labels for custom embossed labels?

At Premier Labels, it's our passion to bring your dream label to life. 

We understand the impact a well-designed product label can have on your business, earning your product the attention (and sales!) it deserves. 

Our expert team have partnered with numerous brands, bringing their vision to life through label design and production. Using high-quality materials and state-of-the-art technology, we ensure every project is tailored to your brand's vision and needs. 

Whether you want a bespoke design or high-quality materials and special finishes, we're here to enhance your product presence with custom embossed labels. 

To learn more about how to take your product to centre stage, don't hesitate to reach out to our team with your project specifications.