Your wine bottle catches the eye of a shopper and they take it from the shelf… the hard work isn’t done quite yet! You also need to consider the way the label feels. It’s very possible that a shopper could put your bottle back if it feels cheap to touch.
One way to create a positive, tangible experience for buyers and boost the appeal of your label, is embossing. This raises the pattern, text or image from the label itself, essentially making it 3D. There’s also debossing, which lowers features to make them ‘sink in’ to the label. Either will help your bottle feel great as well as look it!
On a similar note, you need to spend time considering the finish of the label. A quality finish will make your bottle stand out while protecting it from scuffing and moisture at the same time. You could choose gloss or matt, or tactile coating such as textured or sandpaper-like designs.
Bring your bottle into the 21st century
Many wine brands are now integrating digital elements within their physical labels to provide a richer and more seamless customer experience. It’s something you might want to explore, especially if your target market is digital natives.
One way to do this is through NFC labelling. When scanned, the label can take the customer to your website, product page, contact page, social media site or other channel, where they can find out more about your brand and product. Have a read of the solution we designed and delivered for Gin.co.uk’s bottles.
More than that, NFC labels can build communities within a brand, delivering unique experiences while inspiring consumers to share their own experiences. A great example is Malibu’s 2018 ‘Because Summer’ campaign, where NFC tags attached to 300,000 bottles enabled people to share ‘summer moments’, win prizes and access drinks recipes.
Quality label design from Premier Labels
Let Premier Labels design and deliver a wine labelling solution that will help give your wine the attention it deserves.
We have robust knowledge of your industry and general labelling requirements, and can offer you a bespoke solution that may include embellishments, screen printing and NFC Smart Labels. Get in touch today to find out more.