It was quickly decided that the best way to differentiate Gin.co.uk’s beverage, help them stand out from the crowd and boost engagement, was to utilise near-field communication (NFC) labelling.
We decided to transform the reverse of Gin.co.uk’s label into a marketing piece by incorporating an NFC tag within it.
This NFC smart label added to Gin.co.uk’s bottles takes customers through to a promotional landing page when scanned using a smartphone or other mobile device. From this page, they can learn more about the drink and brand behind it.
NFC smart labelling is a versatile tactic brands can use to deliver richer customer experiences and drive awareness and loyalty. The labels can take consumers to landing, product, contact pages and more, while being linked with Bluetooth. Another benefit – especially at the moment – is that they’re completely contactless.
If you want to find out how you can appeal to today’s digital-first customers with NFC labelling, get in touch!