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The drinks aisle can be fiercely competitive. Whether you’re a long-established brewery or a newer RTD (ready-to-drink) brand, your label often only has a second or two to make an impression.
Small details from paper stock to the finish, can be the difference between catching a shopper’s eye or blending into the background.
Below we explore how label choice shapes customer perceptions and why investing in quality design pays off.
The psychology behind label design
Shoppers instinctively judge products by how they look – it’s just human nature. A crisp, well-printed label shows care and competence long before a bottle is in their hand. Fine typography finishes that feel intentional, and sturdy materials all help to set those expectations.
If a label looks flimsy or rushed, the product itself can be judged the same way, even if the drink inside is excellent. While label quality is about achieving the right aesthetic, it is more about protecting the way your product is perceived in-store.
Custom beer bottle labels: why they matter
Custom labels allow breweries and RTD brands to show personality and set themselves apart from competitors.. Benefits include:
- Brand storytelling: Each label tells a story about the brewery, ingredients, or heritage, fostering an emotional connection with consumers.
- Shelf presence: Unique designs and finishes help products stand out in competitive retail environments.
- Consumer trust: High-quality, consistent labels reinforce reliability and encourage repeat purchases.
For both small craft producers to national RTD ranges, packaging is still one of the strongest nudges towards trial and repeat purchases.
RTD drinks and market growth
RTD drinks have exploded in popularity, appealing to younger consumers seeking convenience and variety. With so many options appearing each year, first impressions matter even more.
A well-crafted label can:
- Highlight what makes the drink special. Natural or unique flavours, lower sugar, limited batches, etc.
- Cut through crowded shelves in super markets and impulse-buy areas
- Support marketing campaigns with QR codes or promotions directly on the label.
When your packaging matches the quality and personality of the drink, your brand will find it easier to hold your place, and price point, in a fast-growing category.
Choosing the right materials and finishes
The look of your label is only half the story; labels also need to survive the conditions drinks go through. Depending on the product, brands should consider:
- Water-resistant or moisture proof materials for chilled storage
- Embossed, foiled or textured finishes for a premium touch.
- Recycled or biodegradable options for brands practicing sustainability.
The right choices will keep your labels intact through bottling, refrigeration, transportation and handling all while maintaining visual consistency.
Tips for a stronger label strategy
- Start with your identity: Know what your brand stands for and make sure the label reflects that personality clearly and confidently.
- Keep key details readable: Ensure product names, ABV, and other essential information are easy to spot at a glance.
- Think beyond the bottle: Consider how the label works across multipacks, cans, bottles, and digital imagery.
- Work with experts: Partner with a label supplier who can advise on design, material choice, and make sure production stays cost-effective without compromising quality.
Bring more impact to every bottle and can with Premier Labels
For everything from small-batch beers to the latest RTD launches, label quality influences a customer’s first impression and most times, the sale.
Put simply: well-made labels earn their place, helping your product stand out and build stronger brand recognition.
If your drinks range could benefit from a more distinctive label, we’re here to help. Get in touch and we’ll work with you to find the right mix of design, materials and finishes to lift your product.
